Return on Investment

Evaluate the return on investments made in communication and in improving the quality of service provided.


In the case of investments made in advertising, Qmetrics helps organizations to respond to:

1. How to share the communication budget between traditional offline channels and online channels at a global level in order to find the combination that optimizes the return on investment;

2. How to allocate the communication budget to the different channels at a more detailed level in order to maximize the return obtained;

In the case of investments to improve the quality of products and services, the service provided by Qmetrics allows organizations to:

1. Carry out a cost-benefit analysis of the investments to be made in improving the quality of products and services, identifying the return generated by various combinations of levels and composition of investments;

2. Format investments in order to achieve a set of objectives that may involve increasing the market share or maximizing the profitability of the amounts invested.

Qmetrics Methodology

Based on the customer experience, the Qmetrics methodology, based on machine learning algorithms, allows clients' attitudes and behavior to be linked to business variables, predicting the economic and financial impacts resulting from investments in improving quality and / or advertising

Qmetrics Methodology

Product Sheet