Brand Experience

1. Identify the image attributes that best characterize the organization and are most relevant to the formation of the global image from the customer's point of view;

2. Understand which image attributes are of the highest priority taking into account the business strategy and market positioning;

3. Realize which main factors or attributes may contribute to the organization's shortest distance from the “ideal” positioning from the customer's point of view;

4. Create a benchmarking system between the various companies and / or relevant segments in the market, which allows to obtain the positioning and distance between them and in view of the “ideal”;

5. Identify the strengths and weaknesses associated with the image, quantify the strength of the brand and measure levels of notoriety;

6. Identify the relevant measures to improve the image or reposition the market;

7. Segment the market according to the characteristics of the various brands and experiences they provide to their customers.