Customer Data Platform

Objectives

360 view of your customers

Gather all operational, transactional, behavioral and demographic information from different databases and locations (CRM, ERP, satisfaction questionnaires, websites, among others) on a single platform.

Anticipate and anticipate problems and needs

The most successful companies don't just react to problems when they happen, they try to anticipate and mitigate these problems and the needs of customers. By monitoring and aggregating all interactions, it will be possible, through artificial intelligence, to predict the behaviors and needs of users.

Understand how the customer experience impacts operational and financial data

Companies rely on operational and financial data to make business decisions. But these data only explain what happened and not why it happened.
In order to understand why things happened, it is necessary to understand the thoughts and emotions of the people involved. Qmetrics will help you to define how to evaluate the entire customer experience to ensure that all business decisions are based on facts and intangible assets.

Personalize your customers' experience

Use artificial intelligence to create segments, and create customized marketing campaigns or product recommendations for each segment and person.

Customer Data Platform

Objectives

Customer Insights