Who We Are


Our History

2000

Founding of Qmetrics, S.A.

2002

Creation of the National Observatory of Human Resources (ONRH) in partnership with APG- Portuguese Association of People Management, APQ- Portuguese Association for Quality and the company Qual.

2007

Creation of Qdata, a company specialized in data collection, thus starting the Qmetrics Group.

2011

Creation of CloudMetrics, a company specialized in monitoring social networks. Creation of the award for the Best Suppliers in Human Resources award, in partnership with the Portuguese People Management Association.

2012

Creation of the Best Team Leaders award, in partnership with Tema Central.

2017

Establishment of partnerships with international companies Qualtrics and Clarabridge.

2019

Creation of Barómetro Gerador Qmetrics.

2020

Update of the Qmetrics group structure: creation of the companies QGA, S.A. and Qmetrics, Lda. Establishment of partnerships with Microsoft in the area of Costumer experience. Leader of the international consortium selected by the European Commitee to develop the project “Measuring the Cultural and Creative Sectors in the EU”.


Mission, Vision and Values

Mission

Qmetrics' central mission is to contribute to the competitiveness of companies, supporting them in providing products and / or services with the levels of quality that ensure a positive experience for their customers and employees and, consequently, their development in an increasingly market. competitive and global.

Vision

Qmetrics intends to be a reference of rigor and professionalism in its areas of activity, with a high capacity for innovation and value creation for its customers.

Values

The main values ​​that guide Qmetrics' activity are:

Excellence

Excellence

We always try to go further in improving the quality of the service we provide to our customers.

Innovation

Innovation

We are always open to new ideas that will allow us to improve our work methodologies.

Integrity

Integrity

We believe that the need to compete does not exclude the duty to be honest and honest in our behavior.

Respect

Respect

We respect employees, customers, partners and the community as a whole.

Team Work

Team Work

We recognize that being a member of a successful team is just as important at work as it is in life.

Social Responsability

Social Responsability

Our concerns go well beyond strictly economic objectives. The contribution to the development and well-being of the society in which Qmetrics is inserted is our constant concern.


Management Team

Qmetrics is part of a team of experts in the areas of Data Science, Information Management, Marketing, Economics, Business Management, being able to respond in an integrated manner to the various aspects of the problems posed by its customers.


Pedro Simões Coelho

He is currently Manager of Qmetrics, President of the Board of Directors of QGA, Full Professor at Universidade Nova de Lisboa and President of the Scientific Council of NOVA Information Management School (NOVA IMS). He is also a researcher at the Information Management Research Center (MagIC) at that university, Visiting Professor at the Faculty of Economics - Ljubljana University (FELU) and data and information coordinator at the Clinical Research Unit at Universidade Nova de Lisboa. He is currently a senior consultant at the European Commission, where he develops activities related to the creation and application of methodologies in the scope of the audit of structural funds.

Previously, he was President of the General Assembly of the Portuguese Association of Classification and Data Analysis (CLAD), Member of the Superior Statistical Council of Portugal and President of the Supervisory Board of the European Statistics Center for Developing Countries (CESD-Lisbon) and Director of NOVA Information Management School.

Aggregation in Statistics (NOVA), PhD in Statistics (in the specialty of Surveys and Market Studies), Master in Statistics and Information Management and Degree in Decision Systems Engineering.

He is the author of more than about of two hundred studies and projects, highlighting the coordination of the National Customer Satisfaction Index (ECSI-Portugal) and the SNS Sustainability Index, as well as several projects within the scope of the evaluation of public policies for the Portuguese state and international organizations (ex. European Commission and OECD) and social and economic impact assessment projects in the area of ​​health. He is the author of more than a hundred scientific publications and has also presented close to a hundred seminars, conferences and communications. He has been a consultant to several organizations, notably Eurostat, Banco de Portugal, the National Statistics Institute and the European Commission.

Pedro Simões Coelho
José Mourarias

José Mourarias

José Mourarias is currently a guest lecturer at NOVA IMS and an administrator at the companies, Arquiconsult, SoftStore and Qmetrics, has a degree in Decision Systems Engineering and has post-graduate degrees from the Catholic University in Management, Entrepreneurship and Innovation Management. He has more than 20 years of experience in Management Consulting and in the Information Technology Industry, in particular ERP, CRM and BI solutions.

José Mourarias

Ricardo Vilares

He is currently a manager and supports the development of Qmetrics' digital area. His career has led to the creation of several businesses that stand out:

  • •  Mygon, an e-commerce site with over 200 thousand users.
  • •  Boost Tourism, a company with different brands in the field of tourism, teambuilding, catering and electric mobility activities.
  • •  GuestU, an application for the hotel sector, in SaaS format, with customers in more than 30 countries.

Before founding these businesses he worked for 3 years as a consultant in the area of ​​Corporate Finance - M&A at KPMG.

He has a degree and a Master's in Economics from Nova SBE.

Ricardo Vilares
Susana Justo

Susana Justo

She is General Director of Qmetrics, having held this role since January 2006, Manager of Qdata since February 2008 and Member of the Board of Directors of QGA. She was Director of Studies at Qmetrics, from May 2000 to December 2005. She performs the functions of Technical Director at ONRH (National Observatory of Human Resources). She previously worked as a consultant in the field of market studies and as a statistical technician at ACNielsen.

Post-graduate degree in Marketing Research from the Higher Institute of Economics and Management and Degree in Applied Mathematics from the Faculty of Sciences, University from Porto.

Susana Justo

Pedro Borrego

He is currently Director of Studies at Qmetrics. Develops a professional activity as a Consultant since 2012 and has more than 10 years of experience teaching Data Analysis courses in Higher Education. He recently collaborated as an Invited Assistant Professor at the Higher Institute of Social and Political Sciences at the University of Lisbon. Academically, he has published 24 scientific articles in leading international journals (7 of which as the first author) in the field of Health Sciences and Health Economics.

Degree in Pharmaceutical Sciences from Instituto Universitário Egas Moniz (2004), completed in 2011 the PhD in Pharmacy at the University of Lisbon and in 2017 specialized in Analysis and Information Management at NOVA Information Management School (Nova IMS).

Pedro Borrego
Sónia Santos

Sónia Santos

She is currently a Team Coordinator at Qmetrics. Its main responsibility is on the coordination of teams, as well as the technical and operational implementation of the projects, the validation of the data collected, the treatment and analysis of data and the preparation of reports.

Postgraduate studies in Marketing Research and CRM (2012) and Degree in Information Management (2011), both from NOVA Information Management School (NOVA IMS).

Sónia Santos